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Privacy Policy

We're committed to protecting your privacy and being transparent about how we handle your data.

Last updated: June 2025

Quick Overview

What we collect:

  • • Email addresses (waitlist)
  • • Analytics data from your GA properties
  • • Usage data from our platform

What we don't do:

  • • Sell your data to third parties
  • • Modify your Google Analytics
  • • Share your analytics with competitors

Information We Collect

1. Information You Provide

  • Email Address: When you join our waitlist or create an account
  • Account Information: Name, profile information when you sign up
  • Google Account Access: We request read-only access to your Google Analytics properties
  • Payment Information: Processed securely through Stripe (we don't store credit card details)

2. Analytics Data We Access

  • Website Traffic Data: Visitors, pageviews, sessions from your GA properties
  • Geographic Data: Country/region data for traffic sources
  • Device Information: Browser, device type, screen resolution
  • Referral Data: Traffic sources and referral information

Important: We only read this data to display it in your dashboard. We never modify, delete, or share your Google Analytics data.

3. Usage Data

  • Platform Usage: How you use Portfolytics features and dashboards
  • Log Data: IP addresses, browser type, access times for security and performance
  • Cookies: Essential cookies for authentication and preferences

How We Use Your Information

Core Service

  • • Display your analytics data in unified dashboards
  • • Sync data from your Google Analytics properties
  • • Generate reports and insights
  • • Provide data export functionality

Communication

  • • Send waitlist updates and launch notifications
  • • Product updates and feature announcements
  • • Technical support and customer service
  • • Security alerts and account notifications

Improvement

  • • Analyze usage patterns to improve features
  • • Monitor performance and fix bugs
  • • Develop new features based on user needs
  • • Ensure platform security and reliability

Legal Compliance

  • • Comply with legal obligations
  • • Respond to lawful requests
  • • Protect against fraud and abuse
  • • Enforce our Terms of Service

How We Share Your Information

We Never Sell Your Data

We do not sell, rent, or trade your personal information or analytics data to third parties for marketing purposes.

Service Providers

We share data with trusted service providers who help us operate:

  • Supabase: Database hosting and management
  • Resend: Email delivery services
  • Stripe: Payment processing (they handle payment data directly)
  • Vercel: Application hosting and deployment

All service providers are bound by strict data protection agreements.

Legal Requirements

We may disclose your information if required by law, court order, or to protect our rights, property, or safety, or that of our users or the public.

Business Transfers

If Portfolytics is acquired or merged, your information may be transferred to the new owner, but only under the same privacy protections.

Data Security

Technical Safeguards

  • • SSL/TLS encryption for all data transmission
  • • Encrypted storage of sensitive data
  • • Regular security audits and monitoring
  • • Secure API access with authentication tokens
  • • Row-level security in our database

Access Controls

  • • Limited employee access to user data
  • • Two-factor authentication requirements
  • • Regular access reviews and audits
  • • Data minimization principles
  • • Automated backup and recovery systems

Important: While we implement strong security measures, no system is 100% secure. We continuously monitor and improve our security practices.

Your Privacy Rights

Access & Control

  • • View all data we have about you
  • • Update your account information
  • • Download your analytics data
  • • Disconnect Google Analytics properties

Deletion & Opt-out

  • • Delete your account and all data
  • • Unsubscribe from all communications
  • • Revoke Google Analytics access
  • • Request data portability

How to Exercise Your Rights

To exercise any of these rights, contact us at:

Email: privacy@portfolytics.co

Response Time: We'll respond within 30 days

Verification: We may ask you to verify your identity for security

Data Retention

Retention Periods

  • Account Data: Until you delete your account
  • Analytics Data: Based on your subscription plan (7 days to 1 year)
  • Waitlist Emails: Until you unsubscribe or we launch
  • Support Communications: 3 years for quality and training purposes
  • Usage Logs: 90 days for security and performance monitoring

Account Deletion

When you delete your account, we permanently remove all your personal data and analytics data within 30 days. Some anonymized usage data may be retained for product improvement.

International Data Transfers

Your data may be processed in countries outside your residence, including the United States where our service providers are located.

We ensure appropriate safeguards are in place, including standard contractual clauses approved by data protection authorities.

Contact Us

If you have questions about this Privacy Policy or how we handle your data:

Email: privacy@portfolytics.co

General Inquiries: hello@portfolytics.co

Data Protection Officer: dpo@portfolytics.co

Policy Updates

We may update this Privacy Policy occasionally. When we do:

  • • We'll post the updated policy on this page
  • • We'll update the "Last updated" date
  • • For significant changes, we'll email you before they take effect
  • • Continued use of our service means you accept the updated policy